Monday, 10 January 2011

Nike CTR360 Maestri II- Nike on Development


By far the CTR360 has been Nike's best Football creation in the past decade... If you think I am wrong you have been living in a cave. Since it appeared on the pitch it has been nothing short of first class. It offers everything an elite boot has to offer; extreme comfort, sassy style, new technology that makes you question Nike's reasoning, and it is affordable aka not made of plastic! If you just look around the pitch defenders to forwards are wearing this boot. In my opinion, that says a lot about the product! 


Here is a video about the boot and the designer explains why they made the boot the way they did.


Key product features selling points:
  • Asymmetrical lacing system expands the ball control area and features dampening pods for exceptional first touch.
  • TPU pass pad and a memory foam insert at the instep to enhance control and touch to help distribute the ball with perfect balance of precision and pace.

Consumer profile: An ideal product if your an elite-level player who wants a boot that's designed with pinnacle performance features and crafted for accuracy and first touch.




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