AdiPURE SL

Adidas set to introduce a new breed of boots...

By popular demand, I decided to post about the soon to be released adiPURE SL set to launch this fall. Furthermore, the sl version is adidas elite version of the adiPURE IV. In addition, a lot of Footy fans are wondering what the major differences of the two boots are and why adidas decided to make an elite version of this popular classic boot. In my review of the adiPURE III, I stated that in terms of value: price,style, comfort and durability that the adiPURE is one of the best boots on the market.

With the SL version, adidas created a hybrid/elite version of the adiPURE by combining the sprint frame outsole that was first introduced and seen by foot fans on the original F50 adiZERO. By creating this unique outsole, adidas is able to extremely decrease the overall weight of any boot. With the insertion of the sprint frame adidas is able to keep the look/style of the classic adiPURE while turning it into a one of a kind speed boot, which has every footy fan including myself hungry to get their hands on a pair. I can remember back in the day, when Nike did the same thing with the Vapor by offering consumers a kangaroo version of the boot which was very popular for consumers who disliked synthetic boots at the time. Why did you stop Nike?

Furthermore, with this boot adidas is simply using their imagination and combining their classic style with one of the most unique/technological outsoles ever created to form an elite boot that can be used in todays modern game of football.

In the end, with the demand for light weight/speed boots continuing i am predicting that by using the sprint frame on the AdiPURE IV the SL version will weigh around 6.1 oz. As for cost, I believe the adiPURE SL will retail around $230 due to the outsole, weight and the k-leather upper.

With the insertion of the elite series from both adidas and Nike, it allows the elite consumers who want the most technologically advanced boots a chance to purchase them. We have all seen that no matter what the price tag of the boots that given the right product placement/branding and technology that consumers will pay top dollar. Example, the Super Fly with a price tag of $400. Like it or not at one time in the market there was a demand/place in the market for these boots.THE END.

Mercurial vapor VII, Tiempo IV/SL, & Super Fly III

Dear footy fans,

I know a lot of people along with me have been excited about the teaser images/info released by adidas in the recent weeks. It has created a lot of hype that i believe However, I am excited to see what Nike has up their sleeves and I have found some pictures to confirm that the boots for 2011 that I have touched on in recent posts like the Superfly III, Tiempo IV and Tiempo IV ELITE are in fact in the works and expected to hit stores this coming summer and fall with what looks to be new color schemes/boots.

Check the boots/styles/colors out..

Im off the planet series: Post #1 by Footy guru:

Im off the planet series: Post #1 by Footy guru:

Over the next month, I will be creating a series of posts that are ideas of mine for certain soccer boots that I imagine building/ producing that I think would be a hit to consumers. These ideas are new, fresh and feature off the planet ideas. The ideas are my way of sharing my creativity along with my passion for football boots.

The story behind this series:
About a year ago I found myself in front of developers that make Nike football boots happen. The footwear product development team at Nike Football who takes ideas/sketches from marketing are in charge of building the boots you see on the elite pros and amateur players all over the world. What was I doing there? I was interviewing for an associate developer position within the soccer department which I thought/believed to be my dream job. In this interview, I broke down and reviewed various Nike boots and even came up with changes that they could make for certain boots to increase sales/profitability for each line. In fact, during this interview I presented my idea to put a carbon fiber base on the CTR to decrease the overall weight of the boot and make it more popular/profitable. It was at this point where i realized that i had a gift, and they later informed me that it was in the works. What do you know, the world cup is around the corner and the elite series is formed.


Furthermore, as the interview came to a close I was asked if I could create any boot what would I create and why?

My answer/idea for the Nike product development team:
I told the developers that I would create a hybrid boot between the CTR and the Total 90. The boot would combine the touch/comfort of the CTR with the power of the Total 90 series. With this boot I imagine a whole new technology in terms of where players using the boot would get their power and accuracy from. I would do away with the fins and plates like the current Total 90 model, which in my opinion is a dying boot that needs a revamp in terms of style and technology ASAP.

Furthermore, with this boot I would use the mold of the CTR for comfort but make the boot slip on so I could play around with different materials in order to make this boot a complete power boot, and not a market gimmick like the current T90 fins. Imagine the shape of a CTR that is sleek and is a slip on/features a hidden lace system, with a new upper/technology down the middle formed of a NEW hard rubber pattern similar to the first predator for an increase in surface area for a larger striking area that will aid in a players game to hit the target, improve accuracy/power.



In the end, I believe the combination of the two boots would compliment each other well and give Nike a new power boot.

What do you think Footy fans? Just wanted to share one of my crazy off the wall ideas. Will work on some sketches to show you more visually what the boot and concept could look like if developed.

Specs:
Name: Nike Vantage (subject to change)
Category: Power Line
Positions: forward, midfield,defender, and keeper
Upper: Kanga lite, synthetic/carbon fiber, and fly wire(instep, heel)
Outsole: lunar foam and carbon fiber
Weight: 9 oz.
Inspiration: Black Panther; sleek, strong, agile, and stealthy.
Details: Hybrid between CTR and Total 90 to form a new breed of power boot for team Nike.
Creator: Footy Guru

RED adiPURE IV...

It seems that if you want the inside scoop on up and coming boots you need to check sites like ebay regularly to find juicy images of what is soon to be. Recently, I found a red color way in the adiPURE IV which is not even out yet. However, I was also able to track down a picture from an adidas catalog that shows these flashy red boots with a description along with the two other color ways that are already released. I personally, like the color of these boots! I am receiving a pair of adiPURE IV Friday and will be testing them for the next a couple of weeks. Stay tuned…
Until then what do you think about the boots and is anyone out there wearing/testing these boots now?

adizero F50 II Preview

Post about the F50 adiZERO II soon to come;
Until then feast your eyes on this video Footy fans.

Adidas F50 adiPrime

adiZERO Prime: launch date, price, & changes from Footy guru.

Well footy fans, adidas has continued to make a splash in the boot market to start off 2011 with a bang. The adiZERO Prime by the three stripe company from Deutschland has produced the lightest boot to date at 5.2 oz. In addition, the boot which will retail at $300, is expected to hit the shelves February 1st, 2011 featuring both the Warning/Black/White and Black/White/Electricity color ways shown below.










Furthermore, most of you footy fans have been keeping tabs/following the launch and speculation of these boots so i have decided to provide updates/cold hard facts about the Prime to set the myths straight surrounding the adiZero F50 PRIME.

Rather then start of the year with a slow jog adidas decided start off with a sprint. Rather then wait and take punches from Nike, adidas made a bold statement and introduced Footy fans to the lightest boot to date which is called the adiZero Prime which weighs a mind blowing 5.2 oz. Behind the decrease in weight is the change in upper. Unlike the first adiZero model, The Prime features an upper called adiLite, which is a single layer upper that has no foam or lining which provides durability, better ball feel/touch and greatly reduces the overall weight of the boot to a staggering 5.2 oz. Rather then stop there, adidas put Kevlar laces on the boot to decrease the overall weight of the boot even more.









Another thing I thought was interesting are the colors choices adidas chose to launch the boot with. Instead of playing it safe adidas went with bold color ways such as orange and lime green. Not by any means am I hating on the color, I think it's fantastic adidas is no longer playing it safe and believe these boots will look fantastic on the pitch and be a big hit with consumers.






Facts:
Name: adiZero F50 Prime
Consumer: Elite
Category: Speed boot
Position: midfield/forward
Upper: adiLite
Weight: 5.2 oz- Lightest boot on the market.
Price: $300
Release date: February 1st, 2011

Concerns/questions regarding the boot?
Have adidas fixed the cleat snapping problem that many original adiZero users faced? Do the colored studs represent something/technology on the Prime or are they just for looks?
Has adidas fallen into the Nike trap, will consumers pay $300 for these elite boots or will the demand fall due to the big Price tag?
How durable are these boots going to be throughout a season?

Based on the facts I have provided, what do you think about the Prime? In term of style, technology, and price can you see this boot being the boot of the year for 2011? The dominance of the original adiZERO took time,but by the end of 2010 the boot was everywhere. Only time will tell Footy fans...

Adidas adiPOWER Predator SL:

Adidas adiPOWER SL:
Background/opinion on adidas line & opinion/questions regarding adiPOWER Predator.

Footy fans here is a picture of the adidas adiPOWER Predator SL, soon to be the lightest Predator to ever hit the pitch. With the normal version weighing 8.2 oz, I am predicting that the SL version will be around 7oz.


Like Nike, adidas is making an elite version of their boots called the SL series which features adidas patented sprint frame outsole that drastically reduces the overall weight of the boot. With the speed boot craze still in demand these SL/ elite boots by adidas will be a big hit with consumers .

With the success/popularity of the adiZERO in 2010, adidas is looking to use that momentum to dominate the boot market in 2011. Not only is adidas looking to build momentum but for so long like Nike at the moment was at a stand still, adidas was not able to innovate and create new styles/boots which is where Nike still holds holds the upper hand; especially with the insertion of the CTR into their line of boots. With the SL series it will give adidas consumers more options and allow adidas to have more styles, which they lack. When you look at adidas boots/line you have the predator, adiPURE, and the F50. From my perspective, as a consumer I feel limited looking at the adidas line. In addition, by making the predator lighter I feel like adidas is killing the once ever popular power boot. With the new predator being lighter I am interested to see the comfort, durability, and technology all footy fans associate with the power boot. The predator will always be a power boot in my mind and I'm not sure if this is the direction I would have taken the boot. Sometimes what you give up in weight you sacrifice protection and power which I think matters to some consumers and professional athletes. In the end, what I am trying to say is that too much emphasis is being put on how lightweight boots are, but in this instance I think the predator fans will categorize this boot as a speed boot rather then a power boot.

In addition, thanks to eBay I have found another image of the soon to be adiPOWER. Looking at other images floating around the net I believe adidas has learned that they can no longer play it safe and from the look of their color ways it looks as if adidas has really stepped their game up. Let's face it, when you are watching games on the tele the brighter the boots the more they standout. Like Nike, adidas is following the bright color demand from a younger generation of footballers who love the flashy colors.




Concerns about the adiPOWER predator:
- Due to it's decreased weight will the boot have durability and comfort issues?
- will it still offer the patented predator game changing technology or will it just be another speed boot labeled the predator with plastic on the top for another market gimmick.
-Will the price of the SL version be reasonable or will they make the same mistake Nike made and kill the boot off with a 400 dollars price point?

What do you think about the Predator SL and about the direction adidas is taking the line?