Saturday, 22 January 2011

Nike Vapor Superfly III

Keep in mind that these are just hand made samples, but from the looks of it Nike will stick with the same design  on the next release of the Superfly series. Besides a change in the color which is expected from Nike it looks like this boot will come in three different colors, include Nike sense studs, fly wire, carbon fiber out sole and teijin microfiber leather.


Changes/Profitability for Superfly III:

  • Take away the Nike sense studs; great idea but poor execution. If the pros are not wearing it then there must be stud pressure, poor traction, etc.
  • Make a leather/kanga lite version of the boot. Bring something different to the table.
  • Put together a hybrid boot which consists of multiple vapors of the past. Have spoken with many elite players and some of the best vapors in the mercurial silo were the I, II, III version of the boot. 
  • Make a hyrbid version of the vapor with the Tiempo lite series.
  • Drop the price, the hype has faded and there is no longer a demand for a $400 boot. 









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