With adidas releasing the prime at a somewhat high price at $300 Nike and the rest of the vapor series have taken a back seat in the innovation kitchen. In my opinion, the superfly is dead and to increase demand for the boots I think Nike need to look within and more specifically brand Jordan. Make the superfly that boot that is released in crazy cool color ways but make it a limited launch and maybe only the first 1000 consumers get a pair. Why use this business model? Well if I remember from economics you need to have demand for a product to be a successful company. By limiting the amount sold it will increase demand... In the end, the superfly is old news, mercurial fans are ready for the next best thing to hit the pitch from Nike. If Nike has cards to play they better play them soon because once the prime comes out next month everyone and anyone will be wearing those boots. Its simple to buy them, as a consumer you are purchasing the lightest boot in the game, there are no negatives to that.
Do you guys like the superfly, what are your impressions/experiences with this boot?
