Post about the F50 adiZERO II soon to come;
Until then feast your eyes on this video Footy fans.
Wednesday, 5 January 2011
Tuesday, 4 January 2011
Adidas F50 adiPrime

adiZERO Prime: launch date, price, & changes from Footy guru.
Well footy fans, adidas has continued to make a splash in the boot market to start off 2011 with a bang. The adiZERO Prime by the three stripe company from Deutschland has produced the lightest boot to date at 5.2 oz. In addition, the boot which will retail at $300, is expected to hit the shelves February 1st, 2011 featuring both the Warning/Black/White and Black/White/Electricity color ways shown below.








Furthermore, most of you footy fans have been keeping tabs/following the launch and speculation of these boots so i have decided to provide updates/cold hard facts about the Prime to set the myths straight surrounding the adiZero F50 PRIME.
Rather then start of the year with a slow jog adidas decided start off with a sprint. Rather then wait and take punches from Nike, adidas made a bold statement and introduced Footy fans to the lightest boot to date which is called the adiZero Prime which weighs a mind blowing 5.2 oz. Behind the decrease in weight is the change in upper. Unlike the first adiZero model, The Prime features an upper called adiLite, which is a single layer upper that has no foam or lining which provides durability, better ball feel/touch and greatly reduces the overall weight of the boot to a staggering 5.2 oz. Rather then stop there, adidas put Kevlar laces on the boot to decrease the overall weight of the boot even more.






Another thing I thought was interesting are the colors choices adidas chose to launch the boot with. Instead of playing it safe adidas went with bold color ways such as orange and lime green. Not by any means am I hating on the color, I think it's fantastic adidas is no longer playing it safe and believe these boots will look fantastic on the pitch and be a big hit with consumers.





Facts:
Name: adiZero F50 Prime
Consumer: Elite
Category: Speed boot
Position: midfield/forward
Upper: adiLite
Weight: 5.2 oz- Lightest boot on the market.
Price: $300
Release date: February 1st, 2011
Concerns/questions regarding the boot?
Have adidas fixed the cleat snapping problem that many original adiZero users faced? Do the colored studs represent something/technology on the Prime or are they just for looks?
Has adidas fallen into the Nike trap, will consumers pay $300 for these elite boots or will the demand fall due to the big Price tag?
How durable are these boots going to be throughout a season?
Based on the facts I have provided, what do you think about the Prime? In term of style, technology, and price can you see this boot being the boot of the year for 2011? The dominance of the original adiZERO took time,but by the end of 2010 the boot was everywhere. Only time will tell Footy fans...
Saturday, 1 January 2011
Adidas adiPOWER Predator SL:

Adidas adiPOWER SL:
Background/opinion on adidas line & opinion/questions regarding adiPOWER Predator.
Footy fans here is a picture of the adidas adiPOWER Predator SL, soon to be the lightest Predator to ever hit the pitch. With the normal version weighing 8.2 oz, I am predicting that the SL version will be around 7oz.
Like Nike, adidas is making an elite version of their boots called the SL series which features adidas patented sprint frame outsole that drastically reduces the overall weight of the boot. With the speed boot craze still in demand these SL/ elite boots by adidas will be a big hit with consumers .
With the success/popularity of the adiZERO in 2010, adidas is looking to use that momentum to dominate the boot market in 2011. Not only is adidas looking to build momentum but for so long like Nike at the moment was at a stand still, adidas was not able to innovate and create new styles/boots which is where Nike still holds holds the upper hand; especially with the insertion of the CTR into their line of boots. With the SL series it will give adidas consumers more options and allow adidas to have more styles, which they lack. When you look at adidas boots/line you have the predator, adiPURE, and the F50. From my perspective, as a consumer I feel limited looking at the adidas line. In addition, by making the predator lighter I feel like adidas is killing the once ever popular power boot. With the new predator being lighter I am interested to see the comfort, durability, and technology all footy fans associate with the power boot. The predator will always be a power boot in my mind and I'm not sure if this is the direction I would have taken the boot. Sometimes what you give up in weight you sacrifice protection and power which I think matters to some consumers and professional athletes. In the end, what I am trying to say is that too much emphasis is being put on how lightweight boots are, but in this instance I think the predator fans will categorize this boot as a speed boot rather then a power boot.
In addition, thanks to eBay I have found another image of the soon to be adiPOWER. Looking at other images floating around the net I believe adidas has learned that they can no longer play it safe and from the look of their color ways it looks as if adidas has really stepped their game up. Let's face it, when you are watching games on the tele the brighter the boots the more they standout. Like Nike, adidas is following the bright color demand from a younger generation of footballers who love the flashy colors.


Concerns about the adiPOWER predator:
- Due to it's decreased weight will the boot have durability and comfort issues?
- will it still offer the patented predator game changing technology or will it just be another speed boot labeled the predator with plastic on the top for another market gimmick.
-Will the price of the SL version be reasonable or will they make the same mistake Nike made and kill the boot off with a 400 dollars price point?
What do you think about the Predator SL and about the direction adidas is taking the line?
Wednesday, 29 December 2010
UMBRO GT PRO SPOT!
Darren Bent who is the endorser of the Umbro GT which I reviewed weeks ago sported the new color way this past weekend...The Black Cat’s striker was in the GT to showcase their new color way as they made their debut. Not a lot of people know about these boots or have taken a chance on these boots but in my opinion i believe these boots are one of the most underrated speed boots on the market in terms of comfort, style, and value. The boots look amazing on the pitch and you can but your dollars that i am picking these boot up!
Footy Guru Review of the Umbro GT Pro:
"Since being taken over by Nike, Umbro have made a splash in the soccer boot market in recent months with boots such as the reinvented Umbro Speciali and the Stealth Pro after being left in the dark for what seemed like decades. However, Umbro have come out with their newest boot, the GT Pro that I have been testing the past four months. In addition, these boots are the lightest that Umbro have ever made at 8.3 oz. and some of the features that they boast are a Teijin Microfiber upper which reduces the overall weight of the boot. Along with the ‘A Frame Cradle’ technology that acts as a support system, similar to Flywire connecting the soleplate up along either side of the boot to the laces, so that you have more support and it brings the boot closer to your foot.
When I first received these boots I was a little skeptical, but after testing them I admit I am now a huge fan. The boots were stylish, easy to break in and extremely effective on the field. With this boot, Umbro have done all of the little things right. The technology, style, comfort and price of this boot make it one of the most under rated speed boots on the market in my opinion. All around, the combination of the light Teijin Microfiber upper, cradle technology, along with the narrow last makes the Umbro GT Pro the ideal lightweight performance product built for speed.
In the end, the GT Pro is a blend of the classic Umbro look injected with Nike’s bold color ways and newest footwear technology. Since being bought by Nike the Umbro releases have improved in style/technology and in my opinion the GT Pro is another building block for the brand. Furthermore, I believe the GT Pro will offer a point of difference in soccer specialty and help Nike Soccer gain edge over Adidas."
Changes in performance/profitability:
Put this boot in soccer specialty stores, throughout North America.
Come out with more bold/flashy color ways to get consumers interested. Would be cool in an England or Ireland color way.
Product placement: Put this boot on more professional players.
Change in upper for different ball feel; kanga-lite or k-leather maybe.
Carbon fiber outsole to decrease weight of boot even more.
Make a hybrid version of the GT Pro and Super Fly. An elite combination of Umbro and Nike Football.

Footy Guru Review of the Umbro GT Pro:
"Since being taken over by Nike, Umbro have made a splash in the soccer boot market in recent months with boots such as the reinvented Umbro Speciali and the Stealth Pro after being left in the dark for what seemed like decades. However, Umbro have come out with their newest boot, the GT Pro that I have been testing the past four months. In addition, these boots are the lightest that Umbro have ever made at 8.3 oz. and some of the features that they boast are a Teijin Microfiber upper which reduces the overall weight of the boot. Along with the ‘A Frame Cradle’ technology that acts as a support system, similar to Flywire connecting the soleplate up along either side of the boot to the laces, so that you have more support and it brings the boot closer to your foot.
When I first received these boots I was a little skeptical, but after testing them I admit I am now a huge fan. The boots were stylish, easy to break in and extremely effective on the field. With this boot, Umbro have done all of the little things right. The technology, style, comfort and price of this boot make it one of the most under rated speed boots on the market in my opinion. All around, the combination of the light Teijin Microfiber upper, cradle technology, along with the narrow last makes the Umbro GT Pro the ideal lightweight performance product built for speed.
In the end, the GT Pro is a blend of the classic Umbro look injected with Nike’s bold color ways and newest footwear technology. Since being bought by Nike the Umbro releases have improved in style/technology and in my opinion the GT Pro is another building block for the brand. Furthermore, I believe the GT Pro will offer a point of difference in soccer specialty and help Nike Soccer gain edge over Adidas."
Changes in performance/profitability:
Put this boot in soccer specialty stores, throughout North America.
Come out with more bold/flashy color ways to get consumers interested. Would be cool in an England or Ireland color way.
Product placement: Put this boot on more professional players.
Change in upper for different ball feel; kanga-lite or k-leather maybe.
Carbon fiber outsole to decrease weight of boot even more.
Make a hybrid version of the GT Pro and Super Fly. An elite combination of Umbro and Nike Football.

Footy Guru Boot guide/REFRESH

Footy Guru Boot guide/REFRESH
A good pair of cleats, or boots as many people call them, is essential.
Snug fit is best w/ no pain or break-in required
Wear around the house w/ game socks prior to use to ensure right fit
Types of boots:
Molded Cleats: basic soccer cleat for play mostly on firm grass suited to play on almost all field types & in all weather conditions
Detachable Cleats: vary in length & are made for use on wet, soggy fields or on well groomed, soft grass fields
Turf Shoes: good training shoes with more cushion with a raised patterns on bottom in place of studs for use on harder outdoor surfaces or artificial turf
Indoor Shoes: low cut, lightweight, flat, and rubbery type bottoms for better traction on indoor courts
Materials:
Uppers are made of either synthetic materials or leather.
Lower priced shoes are made of synthetic materials that are very durable
Higher priced models are typically made from leather that delivers comfort & feel
Higher priced shoes do not necessarily equate increased durability, they deliver the most comfort & feature the best feel for the ball.
Care Instructions
Wipe off all mud
Stuff with newspaper if wet to absorb the water
Apply leather food with a clean cloth working well into damp or dry leather.
Approximate Prices:
$45.00 - Upper Leather
$65.00 - Full-Grain Leather
$89.00 - Kangaroo Leather
Over $100.00 - Special Synthetic &/or Kangaroo
New Nike Boots for 2011
If you are looking for boots to start off 2011 Nike has you covered with news colors of all the boots that i really like. Sometimes less is more and i like how Nike has put some of the upper of the boots with black because i think black goes with everything. Be sure to order these boots at soccer.com or check out Soccer Fanatic that was voted the #1 soccer specialty store in the USA. Both of these sites you can order off line and has tons of sales for boots, gear and apparel.
What do you guys think about the colors or are you tired of the same old Nike boots?

PRE-ORDER ITEM (Estimated Ship Date: 1/1/2011)

PRE-ORDER ITEM (Estimated Ship Date: 1/1/2011)

PRE-ORDER ITEM (Estimated Ship Date: 1/1/2011)

PRE-ORDER ITEM (Estimated Ship Date: 1/1/2011)

PRE-ORDER ITEM (Estimated Ship Date: 2/1/2011)
What do you guys think about the colors or are you tired of the same old Nike boots?

PRE-ORDER ITEM (Estimated Ship Date: 1/1/2011)

PRE-ORDER ITEM (Estimated Ship Date: 1/1/2011)

PRE-ORDER ITEM (Estimated Ship Date: 1/1/2011)

PRE-ORDER ITEM (Estimated Ship Date: 1/1/2011)

PRE-ORDER ITEM (Estimated Ship Date: 2/1/2011)
Monday, 27 December 2010
Footy GURU 2010
The year of 2010 Footy GURU style
Summary of 2010:
Taking a look back at 2010 we saw the birth of the light weight boot race between adidas, Nike, and surprisingly Puma. In the soccer market this year we have seen the major companies change the price, color, and weight of their football boots in order to sell boots and separate themselves from the competition.
Most disappointing boot of 2010: Adidas predator x.
The predator has always been adidas go to boot. But this year the boot lacked technology, flair, and the hype that we footy fans come to associate with the release of the next predator. Rather then create a power boot or a boot that can change your game the predator x lacked that mind blowing technology to change your shot. I have always thought of the boot as a power boot but in 2010 I feel like the adidas development team focused on decreasing the weight rather then making/keeping it the game changer it has always been. In my opinion, adidas took a step backwards with this boot and it showed on the pitch with the low numbers of players wearing the boot and the low sales/reviews that it received in the soccer specialty community.


Ideas of 2010: World cup 2010- Nike introduces the Nike Elite Series.
With adidas holding on to the sponsorship of the world cup Nike had to do something special to make a splash at the tournament and be remembered. Nike did just that and they did it with ambush marketing on the field by creating a vibrant new line of boots called the WC Elite Series. With the elite series Nike was able to redesign a series of boots that were 15% lighter then it's predecessors by changing the upper and outsole of Vapor, Super Fly, Total 90, Ctr 360, and the Tiempo. Not only were the boots lighter but visually the boots were so different then any other boot on the pitch which made them stand out on the tele and from the stands. In the end, with the distinctive high vise upper you could clearly tell the Nike athletes from the other brands, which was genius by Nike. Why was it genius? Nike was able to make an elite series brand of boots that were visually pleasing and the exact boots the athletes on the pitch were wearing. In addition, it seemed like every elite Nike endorsed player sported the boots, and after looking back all I can remember are those orange boots racing around the pitch. They were every where!

Furthermore, Nikes write the future; unless if you lived in a cave this summer there is no way you could of missed the infamous commercials that Nike put together to showcase their athletes, boots, and creativity. The commercial was amazing and selected scenes showed Rooney homeless, CR7 nutmegging Homer Simpson, and Ronaldinho who was a no show do his patented snake move; in all the commercial captured what could be and pulled the motif that if you were a footballer it was your job to write the future on the pitch and make the play that would change the outcome of the game. In the end, the commercial was brilliant and made myself along with billions of others to remember Nike Football, and to always WRITE THE FUTURE.



Technology of 2010: Nike introduces Kangaroo Lite and Concave Sports introduces the Concave component/ sweet spot boots.
In terms of technology in the boot market I believe 2010 saw little or no improvement in this category. We saw many different colors and light weight boots but no technology that could improve a players performance besides that from Concave.
The predator was a flop, Nike had the color obsession, and Puma went the lightest but lacked exposure and credibility. Nike, however introduced the football market to it's new kanga lite technology; an upper that combined kangaroo leather and synthetic to decrease the overall weight of the boot especially in wet conditions. Kanga lite upper offers the soft touch of a k leather boot but does not hold water due to it's unique makeup of synthetic/k leather upper. This is an amazing technology especially when you play in a wet environment like England where the pitches are covered in water and it rains for days.

The second technology that was interesting/new was the introduction of the new Concave boots into the football market. The boot is designed to increase the power and accuracy of your shots which is done by a patented design called the Concave Component that uniquely cups the ball and increases the velocity/accuracy of your shots. Before, testing these boots I thought it was just another market gimmick, but after testing these boots I soon understood and realized that it was not just another gimmick but a new technology that really improved my shots and long range passes.


Best Boot of 2010: adidas aidZERO F50
By far the F50 is the 2010 boot of the year on Footy Guru. Unlike adidas boots of the past adidas adapted to the synthetic demands of the market and produced one of the lightest boots on the market. Furthermore, not only was the boot lighter then it's competitors but it was priced right which I think is what swayed mercurial followers to switch to the F50 due to the Vapors high price and inability to innovate and improve the boot. Another aspect that I think adidas did right with the boot were the color ways of the boot were no longer safe they were extreme and just what the younger demographic wanted. In the end, the number of pro footy players who switched to the boot this season, the numbers of the poll speak for themselves on this blog, and after coaching youth soccer this fall and seeing the popularity of the boots on the pitch; there is no doubt that the adiZERO is the boot of the year for 2010. Congrats adidas!

Footy Guru visitors/followers!-
I just want to thank you for checking out the site and giving me your comments. Footy is my motivation and your visits and comments are my success. I put together this blog to show footy fans like myself the latest football products and to share my ideas and reviews with consumers to aid you in your next purchase. So thanks footy fans for supporting Footy Guru. Any advice or if you would like to see any updates to improve the site please let me know.
Summary of 2010:
Taking a look back at 2010 we saw the birth of the light weight boot race between adidas, Nike, and surprisingly Puma. In the soccer market this year we have seen the major companies change the price, color, and weight of their football boots in order to sell boots and separate themselves from the competition.
Most disappointing boot of 2010: Adidas predator x.
The predator has always been adidas go to boot. But this year the boot lacked technology, flair, and the hype that we footy fans come to associate with the release of the next predator. Rather then create a power boot or a boot that can change your game the predator x lacked that mind blowing technology to change your shot. I have always thought of the boot as a power boot but in 2010 I feel like the adidas development team focused on decreasing the weight rather then making/keeping it the game changer it has always been. In my opinion, adidas took a step backwards with this boot and it showed on the pitch with the low numbers of players wearing the boot and the low sales/reviews that it received in the soccer specialty community.


Ideas of 2010: World cup 2010- Nike introduces the Nike Elite Series.
With adidas holding on to the sponsorship of the world cup Nike had to do something special to make a splash at the tournament and be remembered. Nike did just that and they did it with ambush marketing on the field by creating a vibrant new line of boots called the WC Elite Series. With the elite series Nike was able to redesign a series of boots that were 15% lighter then it's predecessors by changing the upper and outsole of Vapor, Super Fly, Total 90, Ctr 360, and the Tiempo. Not only were the boots lighter but visually the boots were so different then any other boot on the pitch which made them stand out on the tele and from the stands. In the end, with the distinctive high vise upper you could clearly tell the Nike athletes from the other brands, which was genius by Nike. Why was it genius? Nike was able to make an elite series brand of boots that were visually pleasing and the exact boots the athletes on the pitch were wearing. In addition, it seemed like every elite Nike endorsed player sported the boots, and after looking back all I can remember are those orange boots racing around the pitch. They were every where!

Furthermore, Nikes write the future; unless if you lived in a cave this summer there is no way you could of missed the infamous commercials that Nike put together to showcase their athletes, boots, and creativity. The commercial was amazing and selected scenes showed Rooney homeless, CR7 nutmegging Homer Simpson, and Ronaldinho who was a no show do his patented snake move; in all the commercial captured what could be and pulled the motif that if you were a footballer it was your job to write the future on the pitch and make the play that would change the outcome of the game. In the end, the commercial was brilliant and made myself along with billions of others to remember Nike Football, and to always WRITE THE FUTURE.



Technology of 2010: Nike introduces Kangaroo Lite and Concave Sports introduces the Concave component/ sweet spot boots.
In terms of technology in the boot market I believe 2010 saw little or no improvement in this category. We saw many different colors and light weight boots but no technology that could improve a players performance besides that from Concave.
The predator was a flop, Nike had the color obsession, and Puma went the lightest but lacked exposure and credibility. Nike, however introduced the football market to it's new kanga lite technology; an upper that combined kangaroo leather and synthetic to decrease the overall weight of the boot especially in wet conditions. Kanga lite upper offers the soft touch of a k leather boot but does not hold water due to it's unique makeup of synthetic/k leather upper. This is an amazing technology especially when you play in a wet environment like England where the pitches are covered in water and it rains for days.

The second technology that was interesting/new was the introduction of the new Concave boots into the football market. The boot is designed to increase the power and accuracy of your shots which is done by a patented design called the Concave Component that uniquely cups the ball and increases the velocity/accuracy of your shots. Before, testing these boots I thought it was just another market gimmick, but after testing these boots I soon understood and realized that it was not just another gimmick but a new technology that really improved my shots and long range passes.


Best Boot of 2010: adidas aidZERO F50
By far the F50 is the 2010 boot of the year on Footy Guru. Unlike adidas boots of the past adidas adapted to the synthetic demands of the market and produced one of the lightest boots on the market. Furthermore, not only was the boot lighter then it's competitors but it was priced right which I think is what swayed mercurial followers to switch to the F50 due to the Vapors high price and inability to innovate and improve the boot. Another aspect that I think adidas did right with the boot were the color ways of the boot were no longer safe they were extreme and just what the younger demographic wanted. In the end, the number of pro footy players who switched to the boot this season, the numbers of the poll speak for themselves on this blog, and after coaching youth soccer this fall and seeing the popularity of the boots on the pitch; there is no doubt that the adiZERO is the boot of the year for 2010. Congrats adidas!

Footy Guru visitors/followers!-
I just want to thank you for checking out the site and giving me your comments. Footy is my motivation and your visits and comments are my success. I put together this blog to show footy fans like myself the latest football products and to share my ideas and reviews with consumers to aid you in your next purchase. So thanks footy fans for supporting Footy Guru. Any advice or if you would like to see any updates to improve the site please let me know.
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